Puma Rider

This project for Puma was entrusted to us by Central Studios. The moment we received the brief, we knew this project would be something unusual. The script assumed combining 3 distinct visual styles within a 45s TVC.

While the live action part and full CG part were pretty typical, the 3rd style was something out of ordinary.

The script envisioned this as a 2D stylized animation, yet we aimed to achieve full continuity of action and environments shared across the film.

As a result we executed the 2D-stylized part also fully in 3D and used these results as an input for painting over the animated 2D style. We used multitudes of layers for the city and style transfer tools to interpolate animation between hand-painted keyframes.

Project Credits

Client
Puma

Agency
MRM McCann

Production Company
Central Studios

Director
Crystal Choi

Executive Producer
Rodney Evans

Producer
Kai Zheng

Post, CG & VFX
Kizny Visuals

3D Artists
Rafał Droździk
Riley Schmidt

2D Art
Art35mm