King of The Cool

7UP Kind Of The Cool

7UP King Of The Cool is an advertising campaign for 7UP Arabia based on a series of pranks performed by Badr Saleh, a celebrity Saudi Arabia entertainer. Kizny Visuals’ Patryk Kizny was hired by SilverGrey for technical consulting and direction of photography during a 7-day long candid camera shoot.

Extensive preparation and rigging was followed by custom cajon boxes design to ensure the best shooting coverage while maintaining cameras invisible. All cameras were remotely controlled from the improvised control rooms.