Gateway Computers

Brand revival campaign

Gateway is a once well-known personal computers brand. Although its moments of greatness in the US market dates back to 1990s, it still rings a note of nostalgia to those who remember it. 

Gateway branding was very quirky and unusual with an emblematic use of a cow as a brand mascot.

Despite the acquisition in 2007 by Acer, Gateway brand had to wait to 2020s to be revived. It's being given a much more modern brand image, but its playful identity is still preserved.

With production house Company X contracted to produce a full re-launch campaign, Kizny Visuals was tasked with a full-CG product launch film, product films along with hundreds of key visuals and CG product stills for general usage across campaigns and e-commerce.

Gateway was founded on September 5 1985 on a farm outside Sioux City, Iowa. 

The origins of the company's name and cow motif can be traced to the meatpacking industry in the Sioux City area in the late 19th century. Before the Big Sioux and Missouri rivers were spanned by bridges, it was common to transport cattle into Sioux City by ferry, and every so often, a cow would slip off the ferry deck. The farmers were often left with no choice but to give up the cow for lost and get the rest across the fast-moving river. Ted Waitt's (once of the founders) ancestor was an enterprising individual who would round up these cattle before they could drown and sold them to the meatpacking plants once rescued. Also, North Sioux City, SD is sometimes referred to as the "Gateway to South Dakota" due to its location. [Wikipedia]

Client
Walmart
Gateway
ESI

Production Company
Company X

Executive Producer
Anthony Pietromonaco

 

CG Prodution
Kizny Visuals

CG Director
Patryk Kizny

CG Leads
Rafał Dróździk
Riley Schmidt

Gateway_2020
GTW_2020_011_Cube_Impact_Enviroment_20200928_0260
GTW_2020_012_Overhead_Rolling_Cube_20200928_0237
GTW_2020_081_Endshot_120F_Still_20210125_1_0120
GTW_2020_070-071_Creator_Series_20200930_0000
GTW_2020_081_Endshot_220F_Still_20210125_1_0220
GTW_2020_070-071_Creator_Series_20200930_0070
GTW_2020_050_Convertibles_20200930_0250
GTW_2020_050_Convertibles_20200930_0210
GTW_2020_060_Tablets_Appear_20200930_0045
GTW_2020_060_Tablets_Appear_20200930_0080
GTW_2020_050_Convertibles_20200930_0060
GTW_2020_050_Convertibles_20200928_0120
GTW_2020_011_Cube_Impact_20200928_0330
GTW_2020_011_Cube_Impact_Enviroment_Wireframe_20200928_0260

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Kizny Visuals, Powstańców Śl. 142/5, 53315 Wroclaw, Poland. EU VAT# PL8971680361

©2022 Kizny Visuals. All Rights Reserved

Got milk?

Stay up to date with us?

Kizny Visuals, Powstańców Śl. 142/5, 53315 Wroclaw, Poland.
©2022 Kizny Visuals. All Rights Reserved